Jan 16, 2026
結合軟裝、OMO 與 ESG，探索建材與設計產業的整合新模式
Sharing A+ Club Interview: Facilitating In-Depth Cross-Industry Exchange
In an era where digital transformation and industrial upgrading have become prominent topics, Shenyin Building Materials' "Sharing A+ Club" continues to play the role of an industry exchange platform, promoting the integration of building materials, design, and services through dialogues. This program invited Rita Lin, Director of A+ Home Decor and a partner of the BNI Chinese Real Estate Chamber of Commerce, to share her business philosophy in the soft furnishing industry and her observations on future integration trends.
Host Qinling stated that the initial intention of Sharing A+ Club is to make professionalism visible, helping partners break out of existing frameworks and find more efficient and valuable cooperation models through cross-industry connections.
30 Years of Building Materials Experience: A New Perspective on Business Development
Rita shared that while she has long focused on providing back-end interior design consulting services, she had also faced bottlenecks due to the time-consuming and inefficient nature of traditional service models. Through a recent exchange with General Manager Zuo of Shenyin Building Materials, she quickly absorbed his 30 years of experience in the building materials business and his integrated thinking. She realized that by facilitating matchmaking at the proposal stage, combining digital platforms and integrated resources, she could significantly reduce customer search costs and improve overall service efficiency.
Interior Design: The Finishing Touch, Infusing Warmth into the Space
Regarding the value of interior design, Rita pointed out that although it's the final step in the renovation process, it's the most crucial in influencing the living experience. The combination of colors, materials, and atmosphere can make people feel relaxed and healed when they return home, truly enhancing their quality of life.
Aili Home Furnishings provides integrated interior design services to interior design companies, developers, showrooms, and retailers, offering curtains, wallpaper, wall coverings, and textiles. The team's background in interior design allows them to quickly understand the designer's needs for the spatial atmosphere, reducing communication costs—a core advantage.
Three Key Elements of Soft Furnishings to Enhance Spatial Quality
Rita also shared three key points for selecting soft furnishings. First, color proportions must be carefully considered, as curtains cover a large area and directly impact the overall visual appeal of the space. Second, materials and styles must suit the intended use; for example, bathroom spaces require consideration of waterproofing and durability. Third, dimensions must be precisely customized. Both visual proportions and ease of cleaning must be adjusted according to living habits. Aili Home Furnishings ensures meticulous attention to detail through whole-house customization.
OMO Integration and ESG Thinking for a Smart Material Selection Process
The program also mentioned the OMO (Online-Merge-Offline) integrated model promoted by Shenyin Building Materials' Sharing A+ Club. By providing professional advice on-site, they can accurately grasp differences in lighting, reduce incorrect material selection and repeated trips, achieving energy conservation and carbon reduction goals. This process aligns perfectly with smart material selection, digital management, and ESG sustainability principles.
BNI China Real Estate fosters collaboration and drives industry upgrades.
Qinling shared her experience joining the BNI China Real Estate Chamber of Commerce, noting that through efficient one-on-one communication, chamber partners can quickly understand each other's business models, leading to complementary collaborations. She particularly praised Rita's continuous learning and openness to new ideas, believing this to be a crucial key to the sustainable growth of professional services.
Digital Transformation and Philanthropic Connections Expand Influence
Looking to the future, both parties agreed that the building materials and interior design industries are bound to move towards digitalization, branding, and AI applications, combined with ESG and philanthropic initiatives to leave a better living environment for future generations. Through this dialogue, Shenyin Building Materials Sharing A+ Club, BNI China Real Estate, and Aili Home Furnishings demonstrated their cross-industry integration capabilities, outlining a development blueprint for the industry that combines aesthetics, efficiency, and sustainability.